In the UK, napkins and toilet rolls are staple hygiene products found in nearly every household. While they serve basic purposes—cleanliness and convenience—their production and consumption have undergone notable changes in recent years, especially in terms of sustainability and consumer preferences.
Toilet rolls are a daily necessity, with British households using an estimated 1.3 million tonnes of tissue each year. The market is dominated by familiar brands like Andrex and Cushelle, though there’s growing support for eco-friendly alternatives such as Who Gives a Crap and Cheeky Panda, which offer recycled or bamboo-based paper.
Napkins, once considered essential for formal dining, have seen a shift in usage. With the rise of casual dining and takeaways, paper napkins are now more commonly used than cloth ones. Restaurants, cafes, and fast-food outlets often opt for disposable options for convenience and hygiene.
Sustainability is a major focus across both product categories. Many UK retailers now offer recycled or FSC-certified options, and packaging is increasingly plastic-free. Consumers are also more mindful, seeking products that balance effectiveness, environmental impact, and price.
As environmental awareness continues to grow, the demand for sustainable napkins and toilet rolls is expected to increase, pushing companies to innovate while meeting everyday needs.